Reading this article on CNN.com about how Senator Joe Biden is receiving less press coverage – even though he is (and perhaps because) the most easily accessible to reporters – reminded me of how we think about launching products that have a long way to go before they’re ready.¬ Here’s what I mean. . .
When you have a great idea without a final product built you want to build hype, but you don’t want to give people too much of a look under the hood.¬ You want excitement about your vision, but vagueries on the specifics because many haven’t been decided yet.¬ In this case, media access to Sarah Palin has been restrictive and details have only trickled out.¬ Her views on energy have been widely documented, but I haven’t seen a lot of coverage of her views on healthcare, foreign policy, immigration, economic policy, and more.¬ My guess is she’s still getting up to speed on many of those issues (even if she has personal ideas on them).¬ Those will come with time.
This entire election I’ve felt pro-Barack, even though on many issues I differ from his opinion, because I want somebody who’s not an old white dude to be president.¬ I want fresh ideas that integrate technology and governance as well as a foreign policy that looks at the global impact of our actions.¬ I want someone who’s not afraid to meddle with the established corporate behemoths in this country if it means long term improvement (healthcare, automotive, and energy industries).¬ Barack Obama was that fresh face.¬ Now he’s old hat and this hockey mom turned VP nominee has the world’s attention.
So, as in the marketing world, the true test will be when both products are out on the market and available to the consumers.¬ That means political debate time.¬ For the moment I’m not too worried about the bad Disney movie scenario, but I’ll be watching the debates closely to see who can keep their version of the truth straighter ( was the lipstick on the pig’s face or on its delicious bacony thighs?).
At least this time we’re not deciding between a giant douche and a turd sandwich.